Il Nuovo Postiglione - Sony launches PC gaming gear, expanding beyond PlayStation

NYSE - LSE

RIO	0.37%	62.1	$
BTI	0%	56.26	$
CMSC	0.66%	24.3	$
SCS	-0.96%	16.72	$
RBGPF	0%	77.27	$
BCC	0.68%	85.87	$
BCE	-0.25%	24.14	$
JRI	1.71%	14.02	$
NGG	0.45%	70.68	$
GSK	-0.69%	40.5	$
CMSD	-0.12%	24.34	$
BP	1.93%	34.76	$
RELX	-4.56%	45.13	$
VOD	-1.8%	11.65	$
RYCEF	1.22%	14.73	$
AZN	-0.51%	80.81	$

Sony launches PC gaming gear, expanding beyond PlayStation

TECHNOLOGY 29.06.2022

Sony launches PC gaming gear, expanding beyond PlayStation / Photo: Philip FONG - AFP/File

Japan's Sony is launching a new brand that will offer PC gaming gear, the company announced Wednesday, as it aims to expand beyond its flagship PlayStation console.

Text size:

The move comes as Sony looks to compete for a share of the gaming peripherals market, valued at $3.88 billion globally in 2019 according to Grand View Research.

The first offerings from the new Inzone brand, targeted primarily at PC gamers, will be three wireless headsets and two monitors, the priciest of which will retail for a suggested $899.99 in the United States.

"The market has been expanding with a higher interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment," said Yukihiro Kitajima, head of Sony's game business and marketing office, in a statement.

Sony is a relative latecomer to the segment, with rival Microsoft already well established in computers and peripherals.

The timing may be linked to production issues faced by Sony and other console manufacturers, who are struggling to meet demand because of pandemic-led supply chain issues and a global chip shortage.

"Considering the short supply of PS5 (PlayStation 5) and soaring game development costs, the PC gaming market is becoming critical for Sony in order to show stable profit to investors," Hideki Yasuda, an analyst at Toyo Securities, told Bloomberg.

S.Maiolo--INP

Featured

NASA blocks Chinese citizens from working on space programs

NASA has begun barring Chinese nationals with valid visas from joining its programs, underscoring the intensifying space race between the rival powers.

Speckled Martian rocks 'clearest sign' yet of ancient life

Colorful, speckled rocks found on the surface of Mars have offered among the most encouraging evidence yet of ancient life on our neighboring planet, scientists at NASA announced Wednesday.

Martian rocks offer clues that might indicate ancient life

Colorful, speckled rocks found on the surface of Mars have offered among the most encouraging evidence yet of ancient life on our neighboring planet, scientists at NASA announced Wednesday.

Gravitational waves from black hole smash confirm Hawking theory

Ripples in spacetime sent hurtling through the universe when two black holes smash into each other -- a phenomenon predicted by Albert Einstein -- have confirmed a theory proposed by fellow physicist Stephen Hawking over 50 years ago, scientists announced Wednesday.