Il Nuovo Postiglione - Take off for Virgin Galactic on first commercial spaceflight

Dubbed Galactic 01, the 90-minute mission took off from Spaceport America, New Mexico, around 8:30 am local time (1430 GMT), a broadcast feed provided to media by the company showed.

Virgin Galactic's website will also host a livestream.

Unlike its competitors, Virgin Galactic uses a piloted "mothership" aircraft that takes off from a runway, gains high altitude, and drops a rocket-powered plane that soars into space at nearly Mach 3 before gliding back to Earth.

Passengers in the spaceplane's cabin experience a few minutes of weightlessness and catch a glimpse of the planet's curvature from more than 50 miles (80 kilometers) above sea level.

Thursday's flight includes Colonel Walter Villadei and Lieutenant Colonel Angelo Landolfi of the Italian Air Force, Pantaleone Carlucci of the National Research Council of Italy, and Colin Bennett of Virgin Galactic.

There are also two pilots on the spaceplane.

It comes almost two years after Branson soared to the final frontier in a test flight meant to usher in a new era of lucrative space tourism.

But the company subsequently faced setbacks, including a brief grounding by the Federal Aviation Administration (FAA), which found the Branson flight deviated from its assigned airspace and Virgin Galactic did not communicate the "mishap" as required.

Later, lab testing revealed certain materials used in its vehicles had fallen below required strength margins, necessitating upgrades to the fleet.

The company ended its spaceflight pause with a successful test in May, paving the way for Thursday's mission. In total, it ran five test flights before Thursday's commercial flight.

The Galactic 01 crew will conduct 13 supervised and autonomous experiments, and collect data on their suits and sensors in the cabin.

Experiments include measuring radiation levels in the under-studied mesosphere, and how certain liquids and solids mix in microgravity.

Virgin Galactic has sold around 800 tickets for future commercial flights -- 600 between 2005 and 2014 for $200,000 to $250,000, and 200 since then for $450,000 each.

Movie stars and celebrities were among the first to snap up seats, but the company's program suffered a disaster in 2014 when a spaceplane on a test flight broke apart midair, killing the copilot and seriously injuring the pilot.

Virgin Galactic competes in the "suborbital" space tourism sector with billionaire Jeff Bezos' company, Blue Origin, which has already sent 32 people into space.

But since an accident in September 2022 during an unmanned flight, Blue Origin's rocket has been grounded. The company promised in March to resume spaceflight soon.

T.Cusumano--INP